Data collection: Data is obtained through human interaction with methods like interviews, focus groups, observation, and ethnography.
Time: Is time consuming research because it takes time to build trust and get people talk and express what they feel and think about certain issues.
Reasoning: It uses inductive reasoning to work towards building a theory.
Limitation: Problem with qualitative research is its exponential relativism.
Outcome: Exploratory inquiry based on opinions, perspectives and understanding, most preferred among researches in sociology.
Weakness: Extracts context rich data, Findings lack evidence and are thick with too much fluff; Because of researcher’s involvement findings can be biased.
Goal: To quantify and generalize data from sample to population of interest.
Data collection: Measurement of incidences with numerical or objective data through surveys, or experiments makes data collection easy, precise and quick.
Time: This research can be finished in the specified time because it follows a scientific step-by-step method that can be replicated.
Reasoning: It uses deductive reasoning based on testing, or falsifying theories.
Limitation: Problem with quantitative research is that the findings are statistical with no scope for human intervention.
Outcome: Solid scientific statistical output, most popular and well regarded in American scientific community.
Weakness: Findings are difficult to comprehend since they are too technical, although findings are backed with evidence they disregard the social world involvement.
- An intervention model based on technology supported classroom learning.
- Examining use of storytelling method in postdoctoral classrooms.
- What are the factors drifting consumers towards driving alternative energy cars?
- What are the effects of mass media depiction of war and its consequences?
- Reality is external and independent of social actors
- Reality is dependent on social actors
- Knowledge can be obtained objectively
- Knowledge can be experienced subjectively